Be Clear and Concise
Don’t overload the sign with too many messages. Customers need to be able to read the sign rapidly. Think about the information that would be useful for your customers, such as a location in the store where a particular service is being offered.
If your sign is too complex, the customer will be less likely to pay attention to it. It’s important to remember that customers don’t have time to read a sign when they are walking by. Try to use as few words as possible, for example.
Create a Sign That Stands Out
A monument sign is a great way to stand out to your customers. For example, if you are advertising a gardening center, you might use a monument sign that resembles nature. Another way to stand out is to use a digital sign. The display is meant to be an invitation for the customer to enter your store. Create several mock-ups and experiment with horizontal and vertical signs to find out which matches your business the best.
Choose Colors Carefully
Colors for a retail sign are often chosen based on the colors that a business uses for its brand. This is important when reinforcing brand recognition. However, you’ll also want to choose colors that will improve the visibility and readability of your sign. Do not use light colors on white backgrounds, for example. Also, its important to make sure that a graphic on the sign does not make it difficult for the text to be read.
Don’t Forget a Call to Action
Signs advertise your business. A good advertisement calls on the customer to do something. For example, you might state on your sign “get a free quote.” Then, a customer walking in can find a representative and ask for a free quote.
The call to action shouldn’t simply focus on the product itself but should attempt to pull on the customer’s heart strings. Think about the emotional experience that you want your customer to have and make sure that the sign clearly communicates this.