Just as a small mom-and-pop shop on Main Street, Anywhere, USA, uses a sign to identify the nature of its business, large corporations also desire to let the public know who they are and what they do with large attractive signs on their buildings or to front their headquarter offices.Corporations are more likely to be involved in a specific category of commerce called “B2B” This stands for “Business to Business.” It identifies a company that makes products for other business entities rather than selling directly to consumers or end-users. But what it still gets down to are specific sign types and designs that match a particular need, function, and situation.
One type of popular sign in the corporate world is those that have raised letters for a 3D look. These signs have a striking appearance and present a “dimensional” quality. The effect is rich and luxurious. Firms that want to present a classy or powerful image often select 3D sign designs. It’s common to see these behind the reception desk lobby of a major law firm, hotel, computer company, or advertising agency.
In fact, lobby signs are a major category of corporate signage. They identify a brand and communicate a message to people who enter the premises of a business. They employ attractive materials like glass, polished wood, and stainless steel.
Pole signs are a common choice for some corporate needs. Pole signs might be seen on the outside of a building on a street but also tend to be strategically placed on corporate grounds or on the roadside outside a corporate facility.
Signs for major corporations headquartered in gigantic buildings are designed to make a “big statement.” This means huge signs displayed atop skyscrapers or affixed to the massive walls of sports stadiums. These are generally custom-designed of steel or glass with electronic and lighting components.
Finally, one of the hottest trends in corporate signage is digital signs. These can be programmed to display lighted and moving messages that inform the public about the latest information important to the current activities of the corporate entity.