One thing some business owners tend to forget is that other companies around their property have thought about the same thing. There are dozens of outdoor building signs competing for the attention of passing people. This means the signs not only need to stand out but should feel like they are a part of the company. It cannot be bland but direct and clearly representing the company.
How can Signs Maintain the Brand?
A sign that has been carefully designed can definitely help a company push its brand. This can be done in a number of ways, like by making sure the font used to create the sign is one the company uses. The same color schemes should also be used because these colors are associated with the brand. It is important to use the same logos when possible and the same language or visual language as well. It may be a good idea for business owners to hire a business brand ambassador; this person can help ensure that each design feels true to the company.
A Reminder of Trust
It is easy to consider that building signs are nothing more than signs meant to capture new customers, but that is not exactly the truth. One main reason a business owner has to do its best to ensure that these signs are linked to the brand is because they are also there to help established customers feel connected to the company. These signs serve as reminders to these customers. The signs tell them that this business is still here and is ready and happy to serve their needs. This may not seem like a big deal, but it continues to solidify brand loyalty which is worth its weight in gold.
Getting the Right Look
A business needs to choose images, logos, and fonts that feel like they are a part of one brand. A business owner also needs to make sure the building sign style will work for the customers and the location where the establishment is located. For example, companies that are open at night need to make sure the building sign is well lit, and that could mean LED lighting. Of course, illuminated signs need to follow local regulations which is important to consider before figuring out what building signs to use.
Hopefully, some of these points help businesses figure out what kind of building signs will work best for them and how to go about designing them.