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There are many mistakes people make when it comes to way-finding signs. A buyer has to make sure the signage is in a place where people can see it. It has to be at the proper point of reference. It has to be in the right “decision point.” It is also important to use space in the proper way. The main walkways and directions can be determined by how the space for the sign is used.
Clustering signs is another thing to avoid. Having too much information in one area can confuse people and make it difficult to make quick decisions.

Arranging the text in a neat and organized way is crucial. The terms on a sign should be grouped with care. Not maintaining the signage will make it look sloppy and no one will want to pay attention to it. This could end in a hazardous situation. It’s also important to note that the customers and the people that work in the location will ask less questions if they know how a system works through signage.

There needs to be a signage hierarchy. Some signs are more important than others. For example, a buyer will need more signs for departure gates or security places than signs for restaurants or shops. It will be obvious to the consumers where shops are.

One needs to consider the usage of the signs and what type of sign they’re using. If a person enters a terminal and they are looking for a special assistance desk, that needs to take first priority. There should be a checklist for people traveling with children, people that are disabled or older users. You need to use it to plan signage.

It is good to avoid mixing types of signage. Hotel information should not be mixed with airport information. It can be confusing.

It is not good to place signs at poor locations. For example, if there is a sign at an opera house, the signage needs to be placed so that everyone in every seat can see it. If there is a sign in a mall, signage needs to be placed so that it can be seen with ease from a variety of interest points or stores. It is similar to how signs are placed at the very top in grocery stores. This is done so that shoppers can see it above the tall aisles.