Whether it’s at a small sandwich shop, a pizza and sub restaurant, or an upscale eatery, a menu board allows the proprietors to communicate pertinent information to customers in a manner that’s easy to access.
While advertising in various forms of media certainly can help to draw customers to a restaurant, a menu board actually serves as an effective form of on-site advertising. In today’s fast-paced world, many people are limited for time and are often seeking information that’s descriptive yet easy to read.
For some restaurants, chalk board/menu boards are exactly what suits their needs. Other restaurants, however, may find that modern, digital menu boards are better-suited to their needs. No matter what type of board is utilized however, it is essential that a menu board not be cluttered or hard to read.
A menu board is similar to an artist’s blank canvas on which the establishment can display to the world its specialties and/or highlights. Daily special meals, new menu items, customer discounts and product promotions are just some of the things that can be posted on these boards.
Even if there is already a line of customers waiting to be served, a well-written menu board can provide new visitors to a restaurant with a good idea of what may be available. If the board provides enough information about menu offerings, the new customers can place an order right away without having to look at a hand-held menu.
Since people do eat with their eyes, the inclusion of photographs or graphics of menu items can help to whet peoples’ appetites, but it is crucial for the illustrations to be attractive and complementary to the featured items.
At restaurants of all sizes, hungry passersby stop-in regularly to read what is posted on the restaurants’ menu boards. These boards not only stimulate the appetite, but they also inspire customer loyalty. People who live or work near restaurants that feature menu boards often stop-in daily to read them and then plan their meals around what is being offered.
The sign experts at James River Signs know that an attractive and informative menu board can be a source of interest for those who live or work nearby and can help to positively promote all that a restaurant has to offer.