1. Department Signs
This might seem obvious, but a lot of smaller stores don’t have department signs, leaving customers to wander around aimlessly until they find what they’re looking for. Make it convenient for your customers by clearly labeling the departments (“Dairy,” “Deli,” “Frozen Food,” etc.) with large signs on the wall, typically near the ceiling so they’re visible from a distance.
2. Sale Signs
Your store might send out weekly mailers, but not everybody has the time to read them. When you’re having a sale, hang up big advertisements in the store so your customers can flock to the sale item. The signs should be clean and simple, with not much more than a picture of the product and the sale price (and the word “Sale!”, of course.)
3. Hours Signs
Again, this might seem obvious, but you’d be surprised how many stores forget about this simple trick to let customers know when the store is open. If they’re not clear about your hours, they’ll try to wander inside too early or stay too late–and they won’t be happy when they’re asked to leave.
4. Hanging Signs
Hanging signs can be used for a variety of purposes. They can help customers locate a department, inform them about a sale, let them know about a new product, or simply greet them as they walk into the door. They’re more versatile than other signs because they don’t have to be attached to a wall, meaning you can hang them just about anywhere. They’re also great for festive decoration during the holidays, or to celebrate a grand opening.