1). Attract Passerby Traffic
A building can effectively be a permanent billboard on the company’s property. Therefore the business has an opportunity to attract passerby traffic. One of the most effective ways to attract passerby traffic is to ensure that the building sign is facing the flow of traffic. It is also important that the sign be simple and easy to read within a few seconds. Finally, the sign should have bright colors that can be easily detected from a long-distance away.
2). Maintain a Brand
Branding is important to a company. With branding, a company’s message can be more easily seen and trusted by people who have been exposed to that brand for years. Therefore, a building sign can be used to reinforce that brand to the community. For instance, the building sign can simply be the logo for the company. Also, the building sign can be the slogan or the tagline for the company. Using a sign as a brand-building execution can go a long way for any business.
3). Promote the Location
If the business is looking to attract “walk-in” customers, then a building sign is critical. The sign should be able to be read from a long distance away and present a welcoming message for potential customers. These signs can be presented with lights to attract business at night. Also, these building signs can be presented in a number of different styles to stand out from the other surrounding stores or operations.
4). Reduce Advertising Cost
A good building sign acts as a form of advertisement. A business that invests in a high-quality sign will be able to attract more business and will be less reliant on having to spend on expensive ad media like bus shelters, out of home media and print ads.
Using Building Signs To Attract Business and Build a Brand
The right building sign can go a long way in giving a business an edge on the competition. Businesses should look to use their building’s exterior as an opportunity to attract business, build their brand and increase their return on investment.