First, it should be kept in mind that guests to such shows are often subjected to information overload. As a result, it’s important to stick to the adage that less is more when it comes to signage. The goal should be to present just enough succinct information that any attendee can quickly digest the message with just a passing glance.
Signs at trade shows should be able to be seen easily even from a great distance. To accomplish this, it’s best to stick to a design that is clean and simple. The name of the business or organization should be placed at the top of the sign so that it will be seen immediately. Below the business or organization headline, an engaging headline can be used to provide a bit more information. The company or organization’s logo should be included to reinforce brand awareness.
Trade show signs present the opportunity to utilize vibrant graphics. With that said, it’s important to use high-resolution imagery to ensure a completely professional look amidst so many other presenters.
Given that attendees are often dealing with information overload, it’s important to focus only on a few key services or products. Trying to present too much information in a sign at once will often have the opposite intended effect.
It should be kept in mind that attendees at trade shows may snap a picture of a sign or banner that interests them even if they do not have time right then to stop by the booth. For this reason, it’s a good idea to include key contact information, such as the organization’s website, email, phone number, and social media info.
While banners are the type of sign that most often comes to mind when talking about trade show signage, there are also many other options, including:
• Table runners
• Outdoor displays
• Popup displays
• Modular displays
• Hanging signs
• Folding display panels