The Top Benefits Of Menu Boards: Why Restaurants Should Use Them Types Of Menu Boards
There are digital and non-digital menu boards. These are the two main types that restaurants use. Both types can be customized, as well as designed for outdoor and/or indoor use.
Benefits Of Menu Boards
The top benefits are:
1. Easily Change The Content
Restaurant owners can easily change the content on their menu boards. If there is a change in pricing or offerings, then they can quickly update their board. Digital menu boards and non-digital boards can both be updated with ease, but digital boards can be updated with just a few taps of a button.
2. Improve Visibility
A menu board can increase visibility. The boards can be installed in a window or outdoors, which means passersby will see it. They’ll easily be able to see what the restaurant is offering. In turn, they’ll likely order something if they see an item/items that appeal to them. There are a number of features that can be added to a menu board to improve visibility. LED lighting is the most popular feature especially for restaurants that operate in the evening.
3. Highlight Promotions
Restaurants can use menu boards to highlight specific promotions, such as a monthly special or a one-time offering over a weekend. Owners can test out different promotions and specials without spending extra money on advertising.
4. Use Dayparting
Another benefit of using digital menu boards is being able to automate dayparting. Restaurant owners do not have to use traditional dinner, lunch and breakfast menus. They can eliminate paper menus, which means they don’t have to change them out. A digital board can be set to automatically change between dinner, lunch and breakfast menus.
5. Save Money In The Long-Run
In the long-run, restaurants can save money by using menu boards. This is because restaurant owners won’t have to print out any more menus or update their paper menus. They also won’t have to worry about fixing costly typos because types on a menu board can be fixed right away. Not only that, but promotional materials won’t have to be printed, which also saves restaurants money in the long-run.
How much restaurant owners can expect to pay for a menu board depends on several factors. This includes the size of the board, the design and any special features that will be added to it. The good news is having a menu board designed and installed is worth it.