Directional signs are important because they give precise information about particular locations. Navigating through a business or any other place is a crucial element in ensuring that visitors enjoy their stay. It introduces them to a business, tells them more about what’s being offered, and most importantly, helps them get around.
Why are directional signs important?
The main purpose of directional signs is to show people how to get around a place. Businesses need to ensure that people can locate their premises or area of operations easily. Assuming that everyone knows where the business is located is dangerous. It is important for every business to provide clear directional signs leading customers to where they are located.
There’s a need to ensure that directional signs are displaying the right information and not misleading. It would be good to involve a professional if you are not sure of what to do. Below are a few directional design tips:
1. Be minimalistic
When designing directional signs, it is important to use as few words as possible. There’s no need to be wordy as this can easily turn off people. Bear in mind that people usually read these signs when they are driving or walking past. This means that they have just a few seconds to read and comprehend whatever graphics or information is inscribed on the signboard.
2. Incorporate the business brand
While directional signs are meant to provide information on direction, a business can also take that opportunity to market its brand. Directional signs should go hand in hand with the marketing guidelines of a business. This involves the use of similar fonts, colors, and styles. Add the name of the business name or logo as long as it doesn’t distract the sign.
3. Be simple
Simplicity is key when it comes to designing directional signs. Try using simple design features, straightforward fonts, appropriate colors and adequately large texts. Avoid the temptation of using sophisticated graphics that will distract the main objective of the sign.
4. Design for accessibility
Directional designs should also meet the standards of the Americans with Disabilities Act. The acts stipulate that permanent signage must adhere to certain rules that make them visible to everyone. Below are some basics that can help businesses meet the ADA guidelines:
• Makes signs well-balanced readable
• Include braille texts below standard English writings
• Make use of high-contrast colors
• Ensure that any pictographs used are visible and understandable
In a nutshell, directional signs go beyond just giving directions. They can also be used to market brands and create awareness about what a business does.