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Channel letter signs are something special. In a society where people grow up learning to tune out the clamor, something has to be special to catch and hold our attention.

That’s why more and more businesses are switching to channel letter signs. Instead of cluttered blurbs of two-dimensional words and images, channel letter signs are three-dimensional. They glow with light. They’re highly visible, even from a distance, day and night in any kind of weather.

Speaking of weather, they’re assembled from metal, acrylic fiber, carbonate, or plexiglass, built to last for years.

So what exactly are channel letter signs? They’re assembled from individual 3-D letters that stand out. Protruding from their background surface, they create dramatic eye-catching sculptures. Most contain neon or LED lighting in custom-selected colors and patterns that radiate steady light, meaning they’re visible 24/7. Other channel letter signs employ backlighting with unseen light fixtures fastened to the backs of the letters that reflect against the substrate to generate a halo effect.

Because of its unique appearance combined with universal curb appeal, this type of signage is popular for commercial branding. The bold three-dimensional features are immediately eye-catching to drivers passing by strip malls, free-standing retailers, coffee shops, professional offices, boutiques, restaurants, bars, and other public buildings. The human brain registers the distinctive visual moment as a micro memory stored for future reference. It’s free advertising.

How much do channel letters cost? Because the signs are custom-made according to each client’s preferred specifications, the price varies. Available online and wholesale, 20-inch letters and 24-inch letters come in a variety of fonts. Purchasers can create a one-of-a-kind sign or take advantage of templates to meet their signage needs. The cost is a business investment because channel letter materials include stainless steel or rust-proof aluminum sheet metal, welded for lifetime durability. Each hollow letter is factory-sealed to prevent birds from nesting inside.

People who care about the environment often choose channel letter signs because they don’t need replacement in the way conventional signage becomes faded, tired-looking, and shabby. Using LED lighting for illumination is a savvy energy-saving option as most LED lighting systems last over five years.

Here is a summary of the advantages of choosing channel letter signage:

  • Eye-catching
  • Professional first impression
  • Curb appeal
  • Brand recognition
  • Memorable
  • Flexible design options and customizable choices
  • Durable in all kinds of weather
  • Long-lasting
  • Environmentally-friendly

Choosing channel letter signs from a reputable and experienced dealer will make your storefront literally stand out from all the rest.