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The Most Common Types of Outdoor Signs and How They Can Benefit Your Business
All business owners need to ensure that their storefront is easily visible from the road, and installing outdoor signage is a great way to do this. Here’s why:

1. Outdoor Signs Can Attract New Customers

Outdoor signs can be a highly effective advertising tool for small and medium-sized businesses. In some cases, a storefront’s signage will actually be the small business’ most effective advertising strategy. That’s because the sign is the first thing that potential customers will see while they’re walking by.

2. They Can Improve a Brand’s Reputation

Effective outdoor signage can improve the reputation of almost any brand. However, it’s important to ensure that you always properly maintain and clean it. A damaged sign, a dirty one, or one that has obvious signs of wear and tear can be detrimental to the reputation of a small business.

3. It’s Possible to Improve Their Effectiveness With Imagery

Not only is it possible to include text on outdoor signage, but it’s also possible to use imagery that attracts the eye of potential customers. Many experts recommend using a catchy logo to get the attention of people passing by.

What Types of Outdoor Signs are There?

There are multiple types of outdoor signs that are available. These are a few of the most common ones to be familiar with:

Illuminated Outdoor Signs

Business owners with night hours typically place illuminated outdoor signs on their storefront and/or next to the street. In most cases, an illuminated sign is unnecessary for establishments that are only open during the day.


In addition to outdoor signs next to a storefront, it’s possible to use billboards to attract potential customers. An effective billboard will include text and imagery that emphasizes the effectiveness of the products and/or services that are available.

Wall Lettering

Wall lettering is an affordable option for small business owners, and any storefront should have this type of signage. The text should be easily visible from the street. Business owners with night hours should illuminate their storefront’s wall lettering.

Monument Signs

Monument signs include lettering on a stone, wood, or brick “monument”, and business owners typically place them next to the street. These signs can be either illuminated or non-illuminated. All business owners with a significant amount of land that’s located near a road should consider using one.