Numerous research conducted about trade show attendees has unveiled that it takes between 3 – 7 seconds to decide whether or not a trade booth has caught their attention. If a display doesn’t appeal to them within that astonishingly short amount of time, then it’s as if it wasn’t even there. No one understands this phenomenon more than James Rivers Signs, and here’s what every company should know.
A strong trade show exhibit is essential for showcasing a business’s offerings and arising interest in show participants, who are potential customers. Without an enticing display, businesses lose out on the many networking possibilities at a trade show, such as generating leads and establishing the brand.
A trade show display should inform potential customers about what a business does and how it can assist potential customers. It should also represent a company’s image and identity in a manner that will assist marketers in promoting goods, engaging visitors in talks, and leaving a positive impression that will encourage follow-ups after the function.
How to Pick a Trade Show Sign
Here are some tips on how companies can best choose trade show displays:
1. Assess Display Options
There are numerous trade show displays accessible nowadays. A display may include, but is not limited to, the following products:
- Banners
- Retractable Stands
- Table Top Displays
- Post and Panel Signs
- Hanging Signs
- Graphics
Making a conclusion based purely online is challenging. As such, marketers should attend trade fairs to observe the displays they find enticing and convey a message comparable to the one they would like to express. Additionally, a marketer should assess what their rivals are doing and try to outperform them.
2. Consider All Objectives and Constraints
Considering all the objectives and limitations before deciding on the type of displays required will prevent a business from squandering money down the road.
There are advantages and disadvantages to every trade show option. Some may be favorable but too pricey to fit under the budgetary constraints. Some are moderately affordable, yet they lack appeal.
3. Interact with suppliers.
With so many alternatives to consider, selecting a trade show display can be difficult. The ideal method is to describe the current and long-term objectives and budget to a potential vendor. The vendor should then present all the alternatives and offer recommendations that meet the demands.
It is important for companies to build partnerships with vendors that aspire to be partners rather than just sellers. Companies are guaranteed better chances of success with trade exhibits if their vendor understands their requirements and adapts to their business’s growth.