CALL TODAY! - (757) 598-4036
Select Page
Design Impact and the Impact of Design with Vehicle Graphics in Marketing Campaigns
Finding new ways to stand out from the competition sometimes takes next-level thinking. That next level may be vehicle graphics. A cost-effective marketing solution Integrable with any campaign, vehicle graphics can reach a wide range of potential customers.

There are a few things to consider when selecting the right vehicle graphics for a business. First, it is the primary concern to know the message to communicate. The purpose, if to promote a brand, advertise a special offer, or both, is also a key factor. Beyond those factors, overall design can be the make or break in the inclusion of vehicle graphics in a marketing strategy.

What to Include in Vehicle Graphics Design

Have an idea of the type of vehicle graphics going into the design phase. Select any of the three types of graphic wraps from a campaign impact or even a budgetary perspective.

Full wraps: As the name suggests, a full wrap covers the entire vehicle, from the roof to the bumpers. Full wraps are the more expensive option, but they offer the most coverage and impact.

Half wraps: Half wraps cover half of the vehicle, usually from the waistline up. Half wraps are a good compromise between cost and coverage, and they can still be very effective.

Spot graphics: Spot graphics are single decals or vinyl graphics to apply to specific sections of the vehicle. Spot graphics are a good option for a pilot test or a limited budget. Use this option in focusing on a particular area of cities too.

Here are some tips to get the intended design for vehicle wraps:

1. Consider the brand identity. Vehicle graphics should reflect the overall look and feel of the brand. Have a solid visual identity? Then, make sure that the graphics design is consistent with that identity.

2. Keep it simple. A busy or cluttered design will be difficult to read and remember. Instead, stick to a few key elements that will make the message clear and easy to understand.

3. Make sure it’s readable. People see vehicle graphics from all different angles and distances. So make sure the text is large enough to be seen and read clearly.

4. Use high-quality images. A vehicle wrap is an excellent opportunity to showcase products or services in action. Use high-resolution images that look great on cars, trucks, or vans.

5. Pay attention to the details. Know the size of the vehicle. Vehicle wraps are priced by the square foot, so knowing the dimensions of the vehicle(s) will help calculate the approximate cost and get the needed design.

Putting these vehicle graphics design tips into practice will create a successful marketing tool to get the message out, and a company noticed.