Window graphics are rapidly increasing in popularity, and for good reason. Although most businesses have illuminated outdoor signage to identify themselves, these signs, although incredibly useful, only do part of the job. Window graphics offer a wide range of options to expand signage and advertisement opportunities. For many businesses in malls, strip malls, or other locations where space is shared by many other companies, outdoor illuminated signage may not be an option, making window graphics the ideal solution.Businesses are leveraging window graphics to provide attention-grabbing, high-impact custom graphics with infinite design possibilities to expand brand awareness, provide directional signage and capture the interest of potential customers, to name a few. With endless customization options, window graphics offer limitless possibilities.
Because they are durable, affordable, and removable, businesses find the graphics suitable for long-term use and temporary campaigns, sales, and promotions. Whether it’s a seasonal campaign, an exclusive offer, or a unique product offering, these versatile window graphics instantly grab the attention of potential customers.
These graphics aren’t exclusively for outdoor use either. Internally, they can be used to expand brand recognition, direct awareness to specific areas, or otherwise provide vivid, eye-catching branding, seasonal artwork, directionals, or product images.
Privacy is another great benefit of window graphics. Customers at businesses such as gyms, restaurants, intimate bars, indoor pools, salons, and hotels may prefer more privacy. This is where window graphics pull double duty. While they provide signage or aesthetics outside, they provide privacy for the customers inside while they dine, socialize, or work out.
Window graphics serve as a sun shield in sunnier climates, blocking the intense mid-day sun to help keep the business cooler inside. Cooler temperatures inside offer customers a more pleasant experience while lowering the demand and expense of air-conditioning.
Social media is one of the fastest-growing advertisement mediums today. A growing percentage of the population uses their phones daily to shop or research products. Website addresses, hashtags, and even scannable bar codes can be integrated into window graphics so customers who may not have the time to visit the business at the moment can visit the website or social media page another time.
Window graphics are designed to fit any budget, and are easily applied and removed, requiring no construction, long installation times, or permits. This makes them ideal for businesses with smaller advertising budgets. They combine versatility with high impact to create visibility for any business.